In the Metaverse Business, Where is the Value? Part III: (The Social)

The Metaverse. Does it have any business value?

Social interaction is the third piece to the puzzle. If the world design is done right, and the interactions are fun and interesting, it will invite users. We now are adding social features to start the layer of social interactions. Social interaction is the layer of the metaverse that provides a tremendous opportunity for growth. The metaverse's social features are primarily based on real time interactions. The current internet's main form of social interaction is the comment feed. In the metaverse, you could talk to each other directly in real time just like you would in real life.

Look at platforms like Playstation+ and Xbox Live. These multiplayer services are so valuable, they are charging monthly subscriptions for players just to interact with each other. In the metaverse, multiplayer is inherently built within it and therefore free. Metaverse based monetization features include premium rooms/premium experiences as the way to generate revenue

Imagine a casino that allows you to wager in a 3D world using a wide variety of games. This is also a social way of retaining people. We have some experiences as well that allow users to complete a minigame and be part of a leaderboard. These activities can be rewarded by the level uploaders through discounts and other sorts of rewards.

Value Principle 3: Create Spaces that have the most amount of active people participating in the Metaverse

On the screenshot above, you see there is an icon that indicates the number of people that are actively using that specific experience. If you join the experience, you would also be able to communicate with them through the chat feature.

We are working with influencers that can attract people to virtual spaces everyday and get rewarded for their contribution in keeping these worlds alive. We have a social lounge environment that allows users to hang out, it has booths for businesses to advertise their products. There is a theatre so there could be live events such as music artists, interviews with famous people, and many more.

What are the advantages of these social features? For the users it's mainly the convenience. Being able to attend a LIVE event from your phone with a whole bunch of people you can meet in real time with similar interests provide tremendous value to the end user that will guarantee that they come back again. The LIVE events hosted on VisualBrowser have a wide range all the way from a company exposition, to music concerts.

For businesses, these social features gives them accurate and relevant real time data on potential customers. It gives them a direct channel to interact with them and features that facilitate their marketing strategies from outreach to purchases. It also allows them to engage with their audience in new unique ways that increase their brand loyalty over traditional media. The social features can also lead to more personalized marketing techniques which can for example give a coupon targeted for a specific person based on interest or experience usage. The social features of these platforms allow advertisers to engage with their audience in a non intrusive way. In a way where the audience actually likes it and makes it easier for the brands to conduct their business.

VisualBrowser: Social Framework

We are building an social framework with the goal of increasing the number of active users spending time on the site and with these experiences. Currently here are the features of the platform:

Social Framework Features (End Users)

• Online Users Counter Each experience has a counter that allows you to view how many other users are currently in the experience.


• Profile The ability to follow accounts. This will allow you to see which metaverse experience they are currently in. There are also features in which you can create a party and invite them to join you.


• Parties You can invite your friends to a party. A party is just a social virtual event that allows you to spend time with your friends. There are a lot of features with parties including live music share with all party members, contests and games with cash prizes, (party games such as darts, cards, beer pong), live performances and much more.


• Multiplayer Experiences Some experiences require more than one player to complete. These kinds of experiences are perfect for people who like team based activities and social interaction.

Social is the heart of this platform

Social interactions are the heart of VisualBrowser. The goal is to leverage 3D Worlds + Interactions to create an environment on the web that allows the users to meet each other and communicate all in real time. This is the image that we want coming to mind when you think of VisualBrowser. A place to meet people in real time on the internet. We also want to empower the content creators, brands, and businesses to really foster strong relationships with their audiences and we want to create tools that allow them to do so.

If you have any suggestions for social features we should add to the platform, Please join our discord to partake in the conversation and let us know.

Written and Published on June 19th, 2024: VisualBrowser is best experienced on Mobile Devices as of right now. Desktop, Tablet, and VR versions are being worked on.